bljl Privacy Policy

1. Introduction

bljl ("we", "us", "the Company", "the Platform") is committed to protecting and respecting the privacy of every player who uses the bljl online casino and betting platform at bljl.io. This Privacy Policy sets out in clear, formal terms the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

This policy applies to all personal data collected through the bljl website, mobile-optimised interfaces, customer support interactions, and any other touchpoints through which you engage with bljl's services. It should be read alongside the bljl Terms & Conditions and Responsible Gaming Policy, both of which form part of the complete agreement between you and bljl.

We encourage you to read this document in full. If you have any questions about how bljl handles your data, our support team is available 24 hours a day, 7 days a week at [email protected].

2. Data Controller

For the purposes of applicable data protection principles, bljl acts as the data controller in respect of personal data collected from players who access the bljl platform. As data controller, bljl determines the purposes and means of processing your personal data and is responsible for ensuring that such processing is carried out lawfully, fairly, and transparently.

All enquiries regarding the processing of personal data, including requests to exercise your data subject rights, should be directed to the bljl Data Support team at [email protected] with the subject line "Data Privacy Request".

3. Personal Data We Collect

bljl collects personal data across several categories depending on how you interact with the platform. The categories of personal data we may hold about you include:

3.1 Registration & Identity Data

• Full legal name as it appears on your official identification document
• Date of birth (used to verify that you meet the 21+ age requirement)
• Gender (optional, collected during registration)
• Nationality and country of residence
• Residential address, including district, city (Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, or elsewhere in Bangladesh)
• Email address and mobile phone number
• bljl account username

3.2 Verification & KYC Documents

• Scanned or photographed copies of your National ID card, passport, or driving licence
• Proof of address documents such as utility bills or bank statements
• Selfie photographs taken for liveness verification purposes
• Payment method verification materials, including screenshots of bKash, Nagad, Rocket, or Upay accounts confirming your registered name

3.3 Financial & Transaction Data

• Deposit and withdrawal transaction history, including amounts in Bangladeshi Taka (BDT/৳), dates, and payment method used
• Payment method identifiers (bKash account number, Nagad number, bank account details) — stored in hashed or tokenised form where technically feasible
• Bonus and promotional redemption history
• Account balance history

3.4 Gameplay & Betting Activity Data

• Game sessions, including games played, bet amounts, win/loss outcomes, and session duration
• Sports betting activity, including markets selected, odds accepted, and settlement outcomes for cricket, kabaddi, football, and other supported sports
• Responsible gaming tool settings and usage, including deposit limits and self-exclusion records

3.5 Technical & Device Data

• IP address and approximate geolocation derived from IP
• Device type, operating system, and browser type and version
• Session identifiers and authentication tokens
• Pages visited on the bljl platform and click-path data
• Error logs and crash reports generated during platform use

3.6 Communications Data

• Content of messages you send to bljl customer support via live chat or email
• Records of complaints and resolutions
• Records of your marketing communication preferences and opt-in or opt-out history

4. How We Collect Your Data

bljl collects personal data through the following means:

• Direct provision: Data you actively provide when registering an account, completing identity verification, making a deposit or withdrawal, contacting support, or participating in a promotion.
• Automated collection: Technical and device data collected automatically as you use the bljl platform, including through cookies, server logs, and session tracking technologies.
• Third-party sources: Identity verification data confirmed by our KYC partners; fraud signals provided by payment processors; geolocation data derived from your IP address by our infrastructure providers.

bljl does not purchase personal data from data brokers or any other third-party marketing list providers.

5. Legal Basis for Processing

bljl processes your personal data on the following legal bases:

Processing Purpose	Legal Basis
Account registration and management	Performance of a contract with you
Identity verification (KYC)	Legal obligation; legitimate interest (fraud prevention)
Processing deposits and withdrawals	Performance of a contract with you
Fraud detection and anti-money laundering checks	Legal obligation; legitimate interest
Responsible gaming compliance	Legal obligation; legitimate interest (player protection)
Customer support	Performance of a contract with you; legitimate interest
Marketing communications	Your consent (opt-in)
Platform analytics and improvement	Legitimate interest
Legal claims and dispute resolution	Legitimate interest; legal obligation

6. How We Use Your Personal Data

bljl uses the personal data described in Section 3 for the following purposes:

• Account administration: Creating and maintaining your bljl account, processing your registration, and managing your account settings and preferences.
• Identity verification: Confirming that you meet the eligibility requirements set out in the bljl Terms & Conditions, including the 21+ age requirement and proof of identity obligations.
• Payment processing: Facilitating deposits and withdrawals through bKash, Nagad, Rocket, Upay, and supported Bangladeshi banking partners. Payment data is shared with the relevant payment processor only to the extent necessary to execute the transaction.
• Game delivery: Providing access to casino games and betting markets, maintaining game session integrity, and communicating game outcomes and settlement results.
• Fraud prevention and security: Detecting and investigating suspicious activity, preventing unauthorised access to accounts, identifying bonus abuse, and protecting the integrity of the bljl platform.
• Responsible gaming: Monitoring gameplay patterns to identify potential signs of problem gambling, enforcing deposit limits and self-exclusion settings you have activated, and communicating with you about responsible gaming resources where appropriate.
• Customer support: Responding to enquiries, resolving complaints, and maintaining records of support interactions for quality assurance and dispute resolution purposes.
• Marketing (with consent): Sending you promotional offers, bonus notifications, and platform updates via email or SMS where you have opted in to receive such communications. You may withdraw consent at any time.
• Legal compliance: Meeting bljl's obligations under applicable laws, including responding to lawful requests from regulatory or law enforcement authorities.

7. Third-Party Disclosure

bljl does not sell, rent, or trade your personal data to any third party. We share personal data only in the following limited and controlled circumstances:

• KYC and identity verification partners: To verify your identity and age as required for account opening and ongoing compliance. These partners are contractually prohibited from using your data for any purpose other than verification services provided to bljl.
• Payment processors: bKash, Nagad, Rocket, Upay, and banking partners receive only the transaction data necessary to execute a specific payment instruction.
• Game providers: Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, and other studio partners receive technical session identifiers and game activity data to enable game delivery and fair play auditing. They do not receive your full personal profile.
• IT and infrastructure providers: Cloud hosting, content delivery, and security service providers who process data on bljl's behalf under strict data processing agreements.
• Legal and regulatory authorities: Where bljl is required by law or by a valid legal order to disclose personal data to a government, regulatory body, law enforcement authority, or court.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of bljl's business, personal data may be transferred as part of that transaction. Affected players will be notified in advance where permitted by law.

8. Cookies & Similar Technologies

bljl uses cookies and similar tracking technologies on the bljl platform to deliver a functional, secure, and personalised experience. The categories of cookies we use are as follows:

• Strictly necessary cookies: These cookies are essential for the platform to function. They maintain your login session, preserve your account security state, and enable core features such as the game lobby and cashier. These cookies cannot be disabled.
• Functional cookies: These cookies remember your preferences, such as your preferred language, notification settings, and recently viewed games, to personalise your bljl experience.
• Analytical cookies: These cookies collect anonymised data about how players use the bljl platform — which pages are visited most frequently, where players encounter errors, and how navigation flows perform. This data is used solely to improve the platform.
• Marketing cookies: Where you have consented, these cookies help bljl understand which promotional campaigns have been effective and allow us to display relevant offers during your session.

You can manage your browser's cookie settings at any time. Disabling strictly necessary cookies may prevent the bljl platform from functioning correctly. Please refer to your browser's help documentation for instructions on managing cookies.

9. Data Retention

bljl retains personal data for as long as is necessary for the purposes for which it was collected, or for as long as required by law. The following general retention guidelines apply:

• Active account data: Retained for the lifetime of your active bljl account plus a minimum of 5 years following account closure, in order to meet legal, regulatory, and dispute resolution obligations.
• KYC and identity documents: Retained for a minimum of 5 years from the date of last account activity, consistent with anti-money laundering record-keeping requirements.
• Transaction records: Retained for a minimum of 5 years from the date of each transaction.
• Customer support records: Retained for 3 years from the date of the last interaction, or longer if the interaction relates to an open dispute or legal matter.
• Marketing consent records: Retained for the duration of your account plus 3 years to demonstrate compliance with consent requirements.

When personal data is no longer required and has reached the end of its retention period, bljl will securely delete or anonymise it in accordance with our data deletion procedures.

10. Data Security

bljl takes the security of your personal data seriously and implements technical and organisational measures designed to protect your data against unauthorised access, accidental loss, destruction, or disclosure. Our security measures include:

• SSL/TLS encryption across all pages and data transmission channels on the bljl platform
• Hashed storage of account passwords using industry-standard cryptographic algorithms
• Role-based access controls limiting internal access to personal data to staff who have a legitimate operational need
• Regular security audits and penetration testing of the bljl platform infrastructure
• Tokenisation of sensitive payment identifiers where technically feasible
• Incident response procedures for detecting, reporting, and responding to personal data breaches

No method of data transmission or storage is completely secure. In the unlikely event of a data breach that poses a risk to your rights and freedoms, bljl will notify affected players and relevant authorities in a timely manner in accordance with our legal obligations.

11. International Data Transfers

bljl's primary operations and data storage are configured to serve the Bangladesh market. In some cases, personal data may be processed by our technology partners or game providers whose infrastructure is located outside of Bangladesh. Where such transfers occur, bljl ensures that appropriate contractual safeguards are in place with the receiving party to maintain a standard of data protection consistent with this Privacy Policy.

By using the bljl platform, you acknowledge that your personal data may be transferred to and processed in locations outside Bangladesh, subject to the safeguards described above.

12. Children and Minors

The bljl platform is strictly for individuals aged 21 years and above. bljl does not knowingly collect personal data from anyone under the age of 21. Age verification is a mandatory step in the bljl account registration process and is further enforced through our KYC procedures.

If bljl becomes aware that personal data has been collected from a person under the age of 21, that account will be immediately suspended, all data will be deleted, and any funds held in the account will be returned to the payment source used to fund it. If you believe a minor has registered on the bljl platform, please notify us immediately at [email protected].

13. Marketing Communications

bljl may send you promotional offers, bonus notifications, seasonal promotions (including Eid, Pohela Boishakh, Victory Day, and BPL season offers), and platform updates by email or SMS, but only where you have provided explicit consent to receive such communications during or after account registration.

You may withdraw your consent to marketing communications at any time by:

• Clicking the "Unsubscribe" link included in any bljl marketing email
• Updating your communication preferences in your bljl account settings
• Contacting the bljl support team at [email protected] and requesting removal from all marketing lists

Withdrawal of marketing consent will not affect the lawfulness of any communications sent before the withdrawal was processed. Please allow up to 5 business days for opt-out requests to take full effect across all communication channels.

Please note that even after opting out of marketing communications, bljl may still contact you with transactional messages that are necessary for the operation of your account, such as deposit confirmations, withdrawal notifications, and account security alerts.

14. Your Data Subject Rights

As described in the "Your Rights" section earlier on this page, you have a range of rights over the personal data bljl holds about you. To exercise any of these rights, please submit a written request to [email protected] with the subject line "Data Rights Request". Include your registered account username, the specific right you wish to exercise, and any relevant details. bljl will verify your identity before processing any request to ensure the security of your data.

bljl will respond to all verified data subject requests within 30 calendar days of receipt. In complex cases, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reasons for it.

If you are dissatisfied with how bljl has handled your personal data or a data subject request, you have the right to raise a complaint with the relevant data protection authority in your jurisdiction.

15. Changes to This Privacy Policy

bljl reserves the right to update or amend this Privacy Policy at any time. When material changes are made to this policy, we will notify registered players by email to the address on their bljl account and/or by posting a prominent notice on the bljl platform. The updated policy will take effect on the date specified in the notice.

We encourage you to review this Privacy Policy periodically to stay informed about how bljl protects your data. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the bljl platform after any updated policy takes effect constitutes your acknowledgement of the changes.

16. Contact Information

For any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data by bljl, please use the following contact options:

• Email: [email protected] — for data privacy requests, use subject line "Data Privacy Request"
• Live Chat: Available 24/7 from within your logged-in bljl account dashboard
• Response Time: bljl aims to acknowledge all privacy-related enquiries within 2 business days and provide a full response within 30 calendar days